Brand Profile Project Ramen
MAMA is Thailand’s most influential instant noodle brand, famous for its bright, sour–spicy tom yum, creamy shrimp variations, and ability to capture the flavor of Thai street food in a 3-minute bowl. Loved across Southeast Asia and exported worldwide, MAMA sits at the center of Thai noodle culture.
Classic MAMA flavors, including Shrimp Tom Yum and Creamy Tom Yum varieties.
MAMA’s instantly recognizable Thai flavor signature.
MAMA leans into Thailand’s iconic balance of spicy, sour, salty, and savory. The broth is aromatic with lemongrass, kaffir lime, chili oil, and shrimp essence. Even non-tom-yum flavors carry MAMA’s signature brightness.
Love bright Southeast Asian flavors, citrus heat, and broths that hit fast and hard.
The best-known and most-loved MAMA flavors.
The quintessential MAMA flavor. A sharp, citrus-forward broth with heat from Thai chili powder and depth from shrimp stock. The seasoning oil adds richness and aroma that define Thai instant noodles.
A richer, creamier take on the original tom yum. Coconut-like cream powder softens the acidity, creating a velvety broth while keeping the spicy–sour punch.
Inspired by Thai gaeng keow wan, this flavor emphasizes herbs, coconut cream, and mild green chili heat. A favorite among fans of aromatic broths.
How MAMA became one of the world’s essential instant noodle brands.
MAMA launched in Thailand in 1972 and quickly became the nation’s defining instant noodle brand. Built on Thailand’s iconic tom yum flavor, it grew into a cultural staple—appearing in street stalls, households, college dorms, and export markets worldwide. Today, MAMA is considered one of the top instant noodle brands globally, with a reputation for authentic Southeast Asian flavor.
Sources: Thai President Foods · WINA · Market reports · Project Ramen tasting archives.
Small tweaks that bring out MAMA’s signature Thai flavors.
Cook noodles in 350–400 ml of boiling water for 2–3 minutes. Add seasoning powder and oil after turning off the heat.
Add a squeeze of lime, a spoon of chili crisp, and a soft-boiled egg. For tom yum lovers, finish with evaporated milk for extra creaminess.
Quick upgrades inspired by Thai home cooking.
Why we feature MAMA so heavily in our boxes, guides, and tastings.
MAMA often appears in flavor-themed, heat-themed, and Southeast Asian-focused boxes. It’s frequently the “anchor” product in Thai-inspired collections.
MAMA is heavily referenced across Ramen 101, flavor breakdown guides, and tasting challenges.
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